Company Information
About Shima & Co.
Shima & Co. is a Japan-based food innovation company founded in 2021, focused on identifying emerging consumer needs and translating them into scalable, market-ready products.
We work across product innovation, brand building, and manufacturing execution: creating our own brands, commercialising proprietary formats, and supporting selected food companies entering or expanding within the Japanese market.
Our approach is defined by speed, clarity, and real-world viability.
We develop concepts that can be manufactured reliably, communicated simply, and scaled through credible channels.
Today, Shima & Co.’s work spans proprietary format innovation, better-for-you consumer brands, and Japan market entry support
Our Philosophy:
We believe innovation should earn its place in everyday life.
How We Think:
Consumer-first, always
We start with how people actually eat, shop, and live, not abstract trends.
Execution matters as much as ideas
Innovation only works if it can move from concept to shelf.
Speed with discipline
We move quickly through experience, not shortcuts.
Credibility over hype
Clear positioning and honest communication build lasting brands.
Japan as a proving ground
If a product works here, it works anywhere.
About the Team
Shizuka Jennifer Yamamoto
Co-Founder, Representative Director & President
Shizuka Jennifer Yamamoto is the founder of Shima & Co., a Japan-based food innovation company. With over 20 years of experience in brand strategy and concept development across Asia’s hospitality sector, she brings a creative yet execution-focused approach to building scalable, market-ready brands.
Office Information
| Company Name | Shima & Co. K.K. |
|---|---|
| Company Location | Innovation Square Incubator
Okinawa Institute of Science and Technology 1919-1 Tancha, Onna-son, Kunigami-gun, Okinawa, Japan 904-0495 |
| Company Establishment | May 13th, 2021 |
| Representative | Shima & Co. K.K.
Representative Director & President Shizuka Jennifer Yamamoto
Director Scott Gavin Andrews |
| Business Content | 1. Research & development of general foods and health foods
2. Manufacture, sale, wholesale, retail and import/export of general foods and health foods 3. Research & development of information on pharmaceuticals, quasi-drugs, and medical devices 4. Planning, operation, and management of various stores 5. Planning, development and sales of cosmetics and beauty products 6. Provision and sale of technical licenses and white-labeled products 7. All consulting, marketing and on-line services incidental and related to each of the preceding items. 8. All consulting, marketing and on-line services incidental and related to the preceding items 9. All business incidental to the above items. |
| Business Items | Health & High-Performance Supplements |
