Turning Food Innovation into
Market-Ready Reality.
Founded in 2021, Shima & Co. is a Japan-based food innovation company that builds brands, commercialises proprietary formats, and bringing technology-enabled product concepts from idea to retail.
What we do:
Proprietary Innovation
Developing and commercialising technology-enabled food formats, including tablet-based delivery systems.
Brand Creation
Building better-for-you consumer brands designed for real-world adoption and scale.
Japan Market Entry
Helping international food brands adapt, position, and perform in Japan’s demanding market.
Our Work:
Seed-Technology
Shima & Co.’s proprietary tablet-format innovation binds macronutrients and vitamins into dissolvable large-format tablets, enabling convenient, high-payload product concepts.
Jenny's Cookies
A better-for-you snack brand created by Shima & Co., featuring a high-protein, clean-ingredient cookie now sold through major national retail channels in Japan.
Japan Market Entry
We partner with international food brands exploring Japan, bridging Western brand strategy with local market execution; from positioning and consumer fit to channel strategy and distribution pathways.
